"Sometimes You Have To Go Backwards, In Order To Move Forward." 

Every band and Independent Artist needs a solid foundation intact, if they're serious about the long game of their music career!

Inside the Music Biz Bedrock, you will establish a firm base for a healthy, sustainable career in music, through mastery of online business tools, time management, marketing & social media, mindset, and strategic planning, so you can take control of your music career and make your music impact!

By The End of This Program, you will have:

✔ Established your target and your music career priorities, so you can have a clear purpose, plan and intention behind the path you’re pursuing.

✔ Defined Your Authentic Artist Vibe, which informs how you effectively communicate your brand as an artist.

 ✔ Mapped out your core social media brand pillars that will act as the foundation for creating content that connects and engages fans and aligns with your brand.

✔ Created a consistent and compelling core brand story that can be used for pitching, messaging, and music release press.

✔ Developed a rock solid mindset, that will sustain you through the highs an lows of your music journey.

✔ Set up a marketing strategy and communication plan that attracts fans and converts them into music supporters.

What’s Inside The Music Biz Bedrock?

Module 1

Define Your Target

Here’s where it truly pays off to learn from someone who has gone before you -- I know exactly where artists get stuck on their journey and in this module, we’re going to pull the curtain wide open to reveal the most effective way for you to get started, and give you a clear road map, so you can feel motivated, guided and supported.

You’re going to get clear on your priorities, and establish your target, so you can have a clear purpose, plan, and intention behind the path you’re pursuing. You’ll also uncover the #1 thing that can make or break how you move forward in your music career.

Finally, you’ll organize your life around your priorities and receive some valuable time management and scheduling strategies to ensure you remove all barriers and distractions, and have a crystal clear vision of how to achieve all you’ll be working towards.

Module 2

Know Thy Brand
(AKA: Know Who You Are)

If making music for the rest of your life sounds good then you won’t want to miss unpacking the gold that awaits in Module 2.

It’s critical to know who you are as an artist and in this module, you’ll dive deep into defining your authentic artist vibe, so you can create content that aligns with your brand.

When you establish your Artist Brand Culture, you’ll also build a community and culture around your music, and confidently and clearly communicate EXACTLY who you are and what you stand for.

Lastly, you learn how to craft a consistent and compelling Core Brand Story that can be used for social media, fan engagement, and even music release publicity.

Module 3

Master Your Mindset
Healthy Mindset = Healthy Career

Conquer the most under-rated aspects of your music career by mastering your mindset.

Go from fear, doubt, and feeling stuck to feeling UNSTOPPABLE by taking the crucial and necessary steps to access the power of your mind and squashing your limiting beliefs. 

Access the power to protect your thoughts and effectively discard limiting beliefs, so you can harness the gift of confidence, creativity, focus, and innovation.

Tap into Brianna’s step-by-step “Warrior Mode Method,” and get emotionally, physically, and spiritually aligned to sustain the highs and lows of your music journey.

Module 4

Know Thy Fan
Fan Engagement Systems

When I ask musicians and artists WHY they make music, one of the most common responses I receive is “to make listeners and fans feel like they’re not alone.” 

Music is the gift that keeps on giving and connects us to the world. Making music gives artists an opportunity to not only have social media followers, but to create authentic music supporters who genuinely want to come along the journey.

Inside this module, you’ll identify who your ideal fan/music supporter is (or who you want them to be), and create fan engagement systems for both social media and email marketing that will nurture your community of followers into raving fans! 

Module 5

Social Media Strategy

Aligning your content and social media messaging with your Artist Brand is a key component to connecting with and building a raving fan base.

Inside this module, you’ll get a high-level introduction to several of the top social media platforms and identify your core brand pillars which will inform the direction of your content.

You'll also go through Brianna's step-by-step Content Creation Exercise, to create up to three months' worth of content, so you can ditch the overwhelm and get clear on your social media strategy.

Lastly, you’ll learn how to plan and schedule your social media content in advance, so there’s no more confusion on what to post or when to post it.

Module 6

Systems For Growth + Sustainability

"Sustainability" is a hot buzzword when it comes to your music career but HOW do you achieve a true, sustainable, lasting music career?

Mastering the foundations you’ll learned in the Music Biz Bedrock is Step One, but will also learn how to put yourself in position to grab hold of and maximize the opportunities that will present themselves to you.

From Booking Strategies to Networking, the WHO inside your music career is equally important to the HOW, and inside this module, you’ll identify the key players on your Team and create systems that promote growth and sustainability.

ALSO INCLUDED:

Bonus Content From Music Industry Experts

A Small Sample of the Amazing Artists Brianna Has Impacted: